Starlink pricing and promotions

Starlink posted on X in June announcing that its paid subscriber base had grown to 12 million, an increase of 17% in 3 months. Data collected by Kadoa suggests that there are targeted strategic pricing initiatives being rolled out to speed up, and perhaps even rebalance, this growth. While Starlink has a truly global audience, its pricing strategy is already adapting to allow it to break into and grow new markets.

Coordinated Mini Kit cut across Latin America

Since late August, Starlink has cut the price of its entry-level Mini Kit hardware option (priced at $199 in the US) across 17 Latin American markets by as much as 65%. Rather than promotional offers, these price cuts appear to be permanent rebasings of this hardware to encourage uptake amongst price-sensitive users in the region.

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Source: Kadoa; Starlink's public price lists (86 snapshots, ~1,350 products across 159–165 countries).

In the developed markets, only Australia and New Zealand saw reductions on the Mini Kit (of 28% and 22% respectively), with the cuts being much slimmer than in Latin America.

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Source: Kadoa; Starlink's public price lists (86 snapshots, ~1,350 products across 159–165 countries).

Discounting shows up as list-price cuts, not promos

Since July 5th, we observe 28 list-price changes across all markets, every one a reduction and all but one on hardware. Subscription pricing was essentially flat.

Between 2–5 products carry a flagged promo on any one day, the standouts are:

• Brazil's Mini Family Bundle - R$2,000 to R$499, end date extended twice to 30 Nov
• Bangladesh's Gen 2 kit (~46% off to 3 Nov)
• US $0 Rental Kit (end date 2030)

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Range and footprint are changing

Since July, coverage has grown from 159 to 165 countries adding roughly one new market every 2 weeks. Latest additions include Côte d'Ivoire, Seychelles, Iraq, Turks & Caicos, Equatorial Guinea and Uganda.

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